Mycological Warfare Part 2: Meeting the Enemy
In The Art of War, Sun Tzu expanded on an older Chinese proverb, saying, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” It is for precisely this reason that I’m exploring these concepts. I want to develop a pattern language to articulate what we are seeing in the market, so we can better define ourselves and the other actors in the space that we will inevitably be competing with.